Waconzy
The foreign videos were much better than our locally produced ones. Despite hits including: Nico Mbanga (Sweet Mother), Osita Osadebe (Osondi Owendi), Oliver de Coque (Boni boni identity), Mandy Brown (Taxi driver), Onyeka Owenu (One Love), Lorine Okotie (His passion is the fact that medicine), Charly boy (Before Before) Chris Okotie (ABC), Evy Edna Ogoli( Happy Birthday), Felyx and Mozes( Free), Felix Liberty(Ifeoma), Stella Monye (Nigeria go survive), as noticed in certainly one of my articles "The blossoming With the Nigerian Music Industry", artistes failed to result in the desired impact inside the International scene, based amongst other things around the colossal deficient video quality account.
Nigerian music
The 90's era wasn't dramatically much better than the 80's, possibly the mid 90's once the genre of music towed the trail of rap / hip hop and the use of our local parlance in songs started to make the record companies more entertaining as opposed to the 80's. The Remedies (Edris Abdulkareem, Eddie Montana, Tony tetwila) keyed in it and became the rave of the moment at that time. Plantation Boyz (Tu face Idibia, Faze, Black Face) were incredible and soared to greater heights prior to the group split. The launching of Tu face Idibia's solo career together with his hit track "African Queen" catapulted him to the peak. Most Nigerians liked his first video, however he'd to re-shoot another in compliance with the direction of the popular foreign music TV channel. Style Plus's "Olu Fumi" also stood a nice video in comparison with many that stormed our TV sets. Paul Play's hit song "Angel of my life" also had a cool video.
Perhaps, the level for that making of fine quality videos comes from the stable of P- Square using the video for his or her hit song "Do me" which was shot in South Africa. It certainly hit the International standard mark with various music inclined TV shows in Nigeria, constantly showing it. Artistes challenged from the solid production began to travel Nigeria, USA, and parts of Europe to shoot videos of the songs. In addition they featured white skinned ladies dancing within the videos. Most top rated artistes patronise directors who've carved niches for themselves within the art of creating quality videos. Tops listed are DJ Tee, Clarence Peters (CEO of Capital Hill) and Bobby Hai.
The rise of Cally Ikpe's "Nigerian Music Video Awards" (NMVA) and Sound City Music Video Awards (SMVA) targeted at rewarding artistes with top notch videos have also contributed to the increase of good quality productions. Besides, artistes who've good videos have easy accessibility to enjoy airplay on MTV Base, Channel O and other International music channels, opening wider, the doors which have a tendency to give them use of fame and fortune.
Good, creative videos are catchy and highlight the artistes and of course, the director. Quality music videos that have made waves in Nigeria as well as beyond include although not restricted to: P- Square (Do me, Roll it, Ifunnaya), Dare Art Alade (Not the lady, More), Tu face Idibia (If love is really a crime), Kel (Too fine), Keffi (kokoroko), Naeto C (Kini big problem), Bouqui (Require away), Infinity (Olori oko), Asa (Fire about the mountain), TY Bello (Green land, Ekundayo), Gino (No be God), Djinee (Lade), DJ Jimmy Jatt (A lot of ft Sasha, Blaise, kemistry, Bouqui), Alabai (Voice of God), Mo hit all stars (Pere), Omawunmi (Inside the music), Nikki Laoye (Never felt this way), Steel (South African girl).
Nigerian videos have certainly helped artistes to clinch international deals / awards and so are improving daily. The duo of P-Square clinched the KORAH awards located in 2010 at Burkina Faso for your "Artiste from the year" category. The twins went home with all the jack pot prize of One million dollars!.
